Northdown Road is the equivalent of a High Street, in the early 20th Century Cliftonville was the up-market end of Margate with grand town houses, now Northdown Road is re-living those times with a range of specialist shops including many unique and upmarket coffee shops and cafes, several pubs and bars and of course a family owned Jewellers. Cliftonville is part of Margate which in turn is part of Thanet District together with both Ramsgate and Broadstairs.